Digital

I’ve created a wide range of digital assets, including email graphics, social media content, YouTube visuals, and zoom backgrounds. My work spans both still and motion design, allowing me to create engaging content tailored to each platform. I’m drawn to the versatility of digital media and how quickly it can reach broad audiences. I enjoy exploring new techniques, especially those that incorporate motion, to bring visual interest and add depth to every piece.

Social

When developing social assets for Basis Meta, our focus is on both acquisition and retention. We target men in their 30s to 50s and produce a mix of still and motion graphics optimized for various social platforms. To build engaging storylines, I incorporate a blend of our own imagery and footage along with content from Getty, pairing it with fun, witty copy to create a strong sense of relatability with the audience.

Targeted Social: Young Adults

I focus on creating targeted content for young adults across digital platforms. Designing for this audience is particularly enjoyable, as many people face similar challenges in early adulthood, making the content naturally relatable. While I love pushing creative boundaries with both design and tone, I always ensure it aligns with the brand’s core message and provides a clear reason to visit our stores.

Emails

I’ve created a variety of email layouts for holidays, events, special offers, and branded campaigns. When designing emails, I focus on capturing the reader’s attention right at the top to encourage scrolling and engagement. Each layout is thoughtfully structured to reflect the brand while clearly communicating the message and call to action.

Branded Zoom Backgrounds

Each year, I design custom Zoom backgrounds for the company to add a bit of fun and personality to virtual meetings. It’s a lighthearted project that helps contribute to a more engaging and enjoyable work environment, and one I look forward to creating every year.