Help A Hero Campaign

The Help A Hero Scholarship program supports veterans and service members pursuing educational opportunities, with a national fundraising goal of $1.35 million. As Lead Designer, I developed the campaign's visual direction and created a cohesive suite of print and digital assets that supported fundraising efforts across multiple customer touchpoints. By combining impactful storytelling, strategic messaging, and a unified visual system, the campaign helped create an engaging experience that encouraged customers to support veterans and their families.

Role: Lead Designer
Timeline: 2 Months
Deliverables: 30+ Print & Digital Assets
Tools: Adobe Illustrator, Photoshop, Premiere Pro
Team: Marketing, Social Media, and Email
Audience: Sport Clips Customers & Franchise Locations
Goal: Increase awareness and donations for the Help A Hero Scholarship Program

Visual Direction:
• Created a military-inspired visual system featuring dog-tag graphics and recipient recognition elements.
Campaign System:
• Developed a scalable design language for print and digital assets.
• Maintained consistency through typography, color, and graphic standards.
Customer Engagement:
• Used emotional storytelling, clear CTA’s, and strong visual hierarchy to support fundraising goals.

• Second consecutive year the campaign featured the top-performing Meta Creatives.
• Generated 1,959 Online Check-Ins in October through Meta advertising.
• 53% Increase in campaign scale while maintaining efficient performance.
• Creative performed effectively as the campaign's reach expanded.