Help A Hero Promotion

Sport Clips Help A Hero Scholarship program supports veterans and service members pursuing education opportunities, with a national goal of raising $1.35 million in scholarship funds. As lead designer, I developed the art direction and visual system for the campaign, creating cohesive assets across in-store materials and digital promotional touchpoints. My approach focused on strengthening the emotional connection to the mission by introducing meaningful design elements, including a military-inspired color palette, dog-tag graphics, and recognition elements for scholarship recipients. Through thoughtful storytelling, impactful visuals, and consistent execution, the campaign created an engaging customer experience that encouraged support for veterans. The campaign helped drive customer engagement and contributed to raising $1.4M in scholarship funds to support veterans pursuing their education goals.