Youth Sports • Local Store Marketing

Sport Clips identified an opportunity to connect with younger audiences through local schools and youth sports programs. As Lead Designer, I developed a scalable marketing toolkit that franchise locations could use to support community outreach and build relationships with students, athletes, coaches, and teachers. The campaign included customizable promotional materials designed to increase local visibility, strengthen community engagement, and position Sport Clips as a trusted neighborhood partner.

  • Role: Lead Designer
    Timeline: 1 Month
    Deliverables: 10+ Print & Digital Assets
    Tools: Adobe Illustrator & Photoshop
    Team: Local Store Marketing & Print Vendor
    Audience: Students, Athletes, Coaches, Teachers, and Families
    Goal: Increase local visibility through schools and youth sports.

  • Building Community Connection:
    • Created materials that helped franchise locations engage with local schools, teams, and community organizations.

    Create an Engaging Experience:
    • Designed sports-inspired promotional pieces that felt rewarding and collectible.
    • Used familiar athletic motifs and recognition-based messaging to resonate with younger audiences.

    Local Marketing:
    • Built a flexible toolkit that could be customized and implemented by franchise locations nationwide.
    • Maintained brand consistency while allowing stores to tailor outreach efforts to their local communities.

  • Number of 6 toolkit assets created

    National rollout availability

    Franchise adoption

    Community engagement opportunities created

Lucky Coin

MVP Medal

Trading Card

Regular Coupon

Business Card Coupon

Thank You Card