St Baldrick’s Campaign

The St. Baldrick’s Foundation campaign was created to raise awareness and encourage donations for childhood cancer research across Sport Clips locations nationwide. As Lead Designer in 2024–2025, I developed a cohesive visual campaign that supported in-store engagement and raised awareness of the foundation’s mission. Through thoughtful design and consistent messaging, the campaign created an impactful customer experience while supporting fundraising efforts.

Role: Lead Designer
Timeline: 1 Month
Deliverables: 15+ Print & Digital Assets
Tools: Adobe Illustrator & Photoshop
Team: Marketing, Social Media, and Email
Audience: Sport Clips Customers & Franchise Locations
Goal: Increase awareness and donations for childhood cancer research

Visual Direction:
• Created a bright, approachable visual identity that aligned with the foundation's mission while remaining recognizable within the Sport Clips environment.
• Introduced playful shapes and a tile-inspired graphic system to create a cohesive campaign look.
Customer Engagement:
• Developed materials for multiple customer touchpoints, including mirrors, waiting areas, tabletops, and floor graphics.
• Prioritized clear messaging and strong visual hierarchy to communicate key information quickly.
Consistency Across Assets:
• Established a scalable design system balancing fundraising messaging with an uplifting visual approach to encourage participation.