World Cup Campaign

Sport Clips leveraged the global excitement of the World Cup to connect with soccer fans while reinforcing confidence and self-expression both on and off the field. As Lead Designer, I developed a campaign experience that brought together the energy of soccer and the Sport Clips brand through engaging visuals and storytelling. The campaign helped strengthen brand connection across digital touchpoints while celebrating the confidence customers gain through the Sport Clips experience.

Role: Lead Designer
Timeline: 2 Months
Deliverables: 20+ Print & Digital Assets
Tools: Adobe Illustrator, Photoshop, Premiere Pro
Team: Marketing, Social Media, and Email
Talent: Matt Freese & Brandon Elassad
Goal: Increase brand awareness by aligning with the excitement and cultural relevance of the World Cup.

Leveraging a Major Sporting Event:
• Developed creative that aligned with the excitement and momentum of the World Cup.
• Used Matt Freese as a recognizable connection between the sport and the Sport Clips audience.
Capturing the Energy of Soccer:
• Incorporated bold imagery of Matt Freese, using breakout compositions and dynamic typography while drawing attention to the haircut.
• Created visuals that reflected the intensity, passion, and confidence associated with the sport, reinforcing the campaign's message.
Maintaining Brand Consistency:
• Balanced soccer-inspired visuals with established Sport Clips branding to create a campaign that felt relevant to fans while remaining recognizable to customers.
• Ensured a cohesive visual experience across all campaign touchpoints.

• Total Web Traffic +5% YOY
• New Client Website Traffic +23% YOY
• 2.3 Million Organic Social Impressions
• 5,580 Redemptions Nationally